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“Tú Eres la Llave” environmental education program reached 30,000 people by 2023

"Tú Eres La Llave", with the collaboration of ECOTIC, has carried out more than 1,000 informative activities in 2023.

In a significant step toward environmental awareness, the You Are The Key’program, supported by the Government of Castilla-La Manchahas reached more than 30,000 people by 2023 through more than 1,000 outreach activities. At ECOTIC we are proud to have collaborated in this initiative, focused on promoting proper waste management, with emphasis on selective collection, reuse and recycling.

These activities, coordinated by the Extended Producer Responsibility Collective Systems (EPRCS), have been carried out in 250 municipalities in the five provinces of the region, covering diverse environments, from educational centers to markets, youth centers and associations.
You Are The Key
has effectively addressed essential issues such as recycling, separation, repair and management of light packaging, paper, glass, electrical and electronic equipment, as well as bio-waste.

The Castilla-La Mancha Environmental Education Strategy, promoted by the regional government, has proven to be effective in integrating environmental education and taking it to different segments of society.

ECOTIC

celebrates this comprehensive approach, which has enabled around 90,000 people to participate in various outreach activities since the strategy was implemented.

In 2024, from

ECOTIC

we will continue to collaborate with the program together with
Ecoembes
,
Ecovidrio
,
Ecolec
,
ERP
,
Ambilamp
,
Ecolum
,
Ecoasimelec
,
Ecofimática
y
Eco-Raee’s
Ecoasimelec, Ecofimática and Eco-Raee’s, carrying out new workshops with the objective of promoting sustainable practices. These activities will continue to be developed in educational centers and associations, in a continuous effort to promote environmental awareness.

Finally, we would like to thank the regional government for the promotion of sustainable practices such as the increase in transportation subsidies for schools visiting areas of the Protected Areas Network, or the allocation of 120,000 euros for private non-profit organizations to carry out environmental education activities. These initiatives reflect the shared commitment of
ECOTIC
and the
Government of Castilla-La Mancha
to a more sustainable future.