The environmental education programme ‘Tú eres la llave’, led by the Regional Ministry of Sustainable Development of Castilla-La Mancha in collaboration with Ecovidrio, Ecoembes and the WEEE Producer Responsibility Organisations (PROs) that make up OfiRAEE —FUNDACIÓN ECOTIC, AMBILAMP, ECOASIMELEC, ECOFIMÁTICA, ECOLEC, ECOLUM, ECO-RAEE’s and ERP—, is entering a new phase to further promote the circular economy across the region.
Since its launch in 2022, the programme has reached 97,130 people across 381 municipalities, with more than 4,500 sessions and activities focused on waste prevention, reuse, sorting and recycling.
This new phase will broaden its focus to include consumers, young people, the HORECA sector and commercial distributors, with new awareness-raising and training activities. Planned initiatives include 342 activities at universities, visits to 770 hospitality establishments and actions involving 320 household appliance distributors.
