A sustainable dreamlike journey to illustrate our 20th anniversary

To celebrate ECOTIC’s 20th anniversary, we have counted with the collaboration of the illustrators DAQ who have created an illustration that reflects our trajectory, through their characteristic geometric style and surrealistic illusions.

The commemorative illustration for ECOTIC’s 20th anniversary reflects the shared commitment to sustainability through a detailed, dynamic scene with a dreamlike tone. It depicts an everyday environment where technology, nature, and people coexist in harmony thanks to the application of the 3Rs (Reduce, Reuse, Recycle).

In the center of the image, a large figure with glasses attentively observes the scene, symbolizing environmental awareness and the importance of taking care of each stage of the product life cycle. Around it, an ecosystem unfolds where nature and green spaces play a prominent role. Citizens interact with recycling infrastructure: trucks transport materials, a waste management plant with the iconic “R” symbol processes electronic items, and people deposit articles into specific containers, thus reinforcing the concept of circular economy and collective well-being.

In conclusion, this illustration not only celebrates ECOTIC’s 20th anniversary but also invites reflection on the impact of our actions and the importance of sustainability in daily life. Together, it conveys a message of balance between progress and environmental responsibility, highlighting the value of collective effort to ensure a more sustainable future.